Strellson is based in Kreuzlingen, Switzerland and it’s the largest menswear manufacturer in Switzerland. Strellson was founded by fashion entrepreneurs Uwe and Jochen Holy which rebranded the coat manufacturer Friedrich Straehl & Co. that they acquired in 1984. It is owned by the Holy Fashion Group and produces mid-range products aimed at the innovative new generation of men. Strellson's goal is to give the customer a modern, high quality product that is both functional and fashionable. Strellson carries two separate lines, their Premium line and their Sportswear line.
Below are some of my favorite looks from Strellson Premium collection!
Premium - "Deep Surface"
What I love about this brand is how they focus in on traditional fabrics and make more masculine menswear with a modern fit. Unlike other brands they focus solely on menswear which allows for their designers to focus on one thing: the modern male. As one can see with the images above, all of their pieces are slender. For example, a more modern version of the double breasted blazer, slim and cuffed pants, and, most interesting in my opinion, their revival of the single pleated pant as opposed to the flat front. Other interesting details include contrast stitching and piping, open edge finishing, and pockets for smartphones to enhance functionality.
Strellson X Bianchi
To celebrate, Strellson is holding a Pedal Challenge from May 25th until June 17th in the window at The Bay on Queen Street where people can enter for a chance to win a Bianchi bike and a Strellson shopping spree! To enter, or for more information about the contest, visit: